Metall started with a simple belief: teams in our region deserve world-class software, automation, and marketing — built locally, by people who understand the market. We partner with businesses to design, build, and grow the tools they run on.
We help businesses replace manual work with automation, turn ideas into custom software, and reach the right customers through digital marketing that actually performs.
Beyond client work, we invest in our own products — tools we build, use, and refine — so the lessons from one project make every future project better.
“We built Metall in Erbil because the talent and the ambition are already here. Our job is to give it the tools to compete anywhere.”
We build software and campaigns that are easy to understand, easy to use, and easy to hand off. Complexity is a cost — we keep it low.
We measure our work by the impact it creates for you, not the volume of deliverables. If it doesn't move the needle, it doesn't count.
We tell you what we think, even when it's not what you want to hear. Good decisions come from accurate information, not comfortable agreement.
Everything we deliver is documented, maintainable, and yours. We set you up to grow independently — not to depend on us forever.